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dec 21, 2024
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2022-23 undergraduate catalog [archived catalog]
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fd 4143 - e-commerce strategies & global marketing (3) on demand
this course examines branding and the ways that brands acquire and sustain value in a global marketplace. this course focuses on the challenges of brand management, exploring how successful marketers go about developing, managing, and protecting brands in a local and global marketplace.
prerequisites: fd 2133, fd 3123, fd 3113
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